Episode 3: Martech Stack
Marketing & Technology: A Symbiotic Relationship
Hi All!
Welcome to the 3rd edition of marketing concepts the weekly newsletter covering the principles of marketing and helping you become a better marketer.
Enjoy!
Marketing Concept of the week
Martech Stack
A marketing technology stack is a set of technologies businesses use to build relationships with users at different stages of their customer journey (CMS, CRM, Web Analytics, Advertising Platforms, etc.)
Business use martech stack to stay top of mind & maintain a competitive advantage, marketers must rely only on technological solutions that provide some sort of value to their users.
Building a Martech Stack That Delivers Results
A successful marketing technology stack hinges on multiple moving parts working in concert with one another. Here’s a simple framework you can use to build your own Martech Stack.
Remarkable Marketer of the Week
Ryan Bonnici
Ryan Bonnici is the CMO at G2. He has extensive experience in B2B, B2C marketing and developing marketing teams. He is focused on business growth and a strong positive return on investment. He was the 41st Most Influential CMO in the World in 2019 according to Forbes.
Let's find out more about Ryan’s career and remarkable ideas
Marketing Tool Of The Week
Hotjar
Hotjar is a Heatmap and Behavior Analytics tool that helps marketers better understand user journeys.
Here’s a short overview of our review
Have questions? Please leave a comment below right now.
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