Episode 4: Marketing Automation Process
Shift Your Attention Away From Tools & Focus On Your Audience
Hi All!
Welcome to the 4rd edition of marketing concepts a weekly newsletter covering the principles of marketing and helping you become a better marketer.
Enjoy!
Marketing Concept of the week
Marketing Automation Process
Marketing automation (MA) is the optimization process of the user journey through the application of tech to monitor, control and deliver meaningful marketing activities. It aims to easily connect & map customer interactions across multiple touchpoints, so you can influence the end-to-end experience of your customers.
Marketing Automation Process for Non-Technical Marketers
Here’s the 4 steps process, you should use to shift your attention away from tools and focus on your audience and a better strategy
Remarkable Marketer of the Week
Sean Ellis
Sean Ellis is a Marketer, Author, and Founder considered the father of Growth Hacking. He’s the author of Hacking Growth, CEO of Growthhackers.com and former Marketer of successful startups like Dropbox, Eventbrite & LogMeIn.
Let's find out more about Sean’s most remarkable ideas
Marketing Tool Of The Week
Alexa Marketing Stack
Alexa Marketing Stack is a SaaS company owned by Amazon providing a full suite of marketing tools that helps you discover, reach, convert your audience, and improve your website’s visibility & performance online.
Let's have a look at the most important features of this marketing tool.
Have questions? Please leave a comment below right now.
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